Do you know
that many smokers think that low-tar or so-called light or ultra-light cigarettes are healthier then full-strength smokes. Reducing tar levels cigarettes company also tends to lower nicotine levels. It has been proved that smokers unconsciously compensate for the loss of the nicotine. Smokers of low-tar cigarettes inhale more deeply and have smokes more often.

As a response to public health concerns tobacco companies have introduced low tar cigarette brands such as L&M Lights and Marlboro Lights. These cigarette brands are packaged in such a way as to look that they are less harmful than conventional cigarettes.